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Introduction to Business Model Innovation

January 30, 2023 from 10:30 to 12:15
Business Building Blocks

This lecture introduces the history and theoretical foundations of business model innovation. We will discuss different typologies that are commonly used to describe business models and apply them to different organizations to see how they work.

Learning Goals

After attending this lecture, you should be able to…

Required Readings

  1. Casadesus-Masanell, R., & Ricart, J. E. (2011). How to design a winning business model. Harvard Business Review, 89(1/2), 100–107.
  2. Foss, N. J., & Saebi, T. (2017). Fifteen years of research on business model innovation: How far have we come, and where should we go? Journal of Management, 43(1), 200–227. https://doi.org/10.1177/0149206316675927

Complementary Readings

  1. Leppänen, P., George, G., & Alexy, O. (2021). When do novel business models lead to high firm performance? A configurational approach to value drivers, competitive strategy, and firm environment. Academy of Management Journal. https://doi.org/10/gnx7xx
  2. Massa, L., Tucci, C. L., & Afuah, A. (2017). A critical assessment of business model research. Academy of Management Annals, 11(1), 73–104. https://doi.org/10.5465/annals.2014.0072
  3. Gassmann, O., Frankenberger, K., & Choudury, M. (2020). The business model navigator (2nd ed., p. 426). Pearson Education Limited.
  4. Canvas. (n.d.). Strategyzer. Retrieved January 24, 2023, from https://www.strategyzer.com/canvas