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Lecture

Corporate Entrepreneurship

October 3, 2022 from 10:30 to 12:15
New Idea Wooden Block

The innovation management process consists of three phases: idea development, idea selection, and idea implementation. Organizations develop routines and standard operating procedures to manage their innovation processes. Succesfull routines are maintained and reinforced, while unsuccesfull ones are altered or discarded.

When circumstances change, however, routines that were succesfull in the past may no longer suffice. For example, Ferrari

Corporate Entrepreneurship

The Corporate Entrepreneurship Process

Literature

The Course