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Business Model Innovation

This course teaches master students how to redesign an organization’s business model and make it future proof.

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Radboud University Nijmegen
Master of Science in Business Administration
From January 29, 2024 to April 5, 2024
112 students

Course Description

This course teaches master students how to redesign an organization’s business model and make it future-proof. In an increasingly interconnected world, organizations are confronted with unprecedented levels of turbulence, uncertainty, and complexity. Global trends such as rapid urbanization, climate change, global economic power shifts, digitalization influence the effectiveness and efficiency of existing business models. To ensure future competitive success, organizations must rethink the way they create, deliver, and capture value. In this course, students will learn how to design a future-proof business model in three steps:

  1. Analyze. First, students learn to describe the current business model of an existing organization and put it into context. They will draw a causal loop diagram (CLD) that shows how different business model elements are causally interrelated.
  2. Anticipate. In the next phase of the course, students learn how managers can make decisions when they are confronted with various uncertainties about the future. They will develop different scenarios to understand how potential internal and external developments impact the organization.
  3. Advise. Finally, students learn how to use their analyses and anticipation skills to give advice to organizations about business model innovation. They will identify robust business model adaptations that are most likely to create, deliver, or capture value in the future.

Learning Goals

After taking this course, students will…

Course Schedule

Part 1 - Analyze

Part 2 - Anticipate

Part 3 - Advise

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Teaching Lectures

The Business Model as a System of Interconnected Elements
February 5, 2024

A lecture about the representation of business models as systems of interconnected elements.

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Strategic Scenarios and Business Models
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Teaching Lectures

Introduction to Business Model Innovation
January 29, 2024

The first lecture of the Business Model Innovation master course at the Radboud University Nijmegen.